Social Marketing Campaign on Productive Use of Electricity (PUE)- Call for expression of interest (GIZ)


Subject of the project: Design and implementation of an awareness campaign for promoting productive use of electricity in newly electrified mini-grid villages.

Up to 40 villages in the Northern and Southern regions of Uganda have been identified for electrification under the project, using decentralized solar mini-grid power systems operated by selected private sector companies.

GIZ Uganda is seeking services of a qualified marketing agency to implement a PUE social marketing & awareness campaign, aiming at sensitizing the newly electrified communities on the benefits and proper usage of the new mini-grid infrastructures installed in their communities. Within this role, GIZ must also inform the beneficiary population and other relevant sector stakeholders about the project, its results and impacts.

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