In Kenya, extraordinarily courageous women are battling climate change by using environmentally friendly solar products in the most difficult of social conditions. Yet the Kenyan companies that are providing those products remain under-supported by the international investing community.
It is not easy for women customers to overcome deep-rooted social challenges and take advantage of modern technology. The process of attracting and serving these customers takes time, and is incompatible with expectations of rapid growth. Investors who want to see social change via technology adoption should apply a gender lens to their investing. They will also have to give entrepreneurs time to experiment and determine what works with customers and employees.
Read more: NextBillion