Freshbox is a Kenyan startup which is providing refrigeration services to help vegetable sellers store their products for much longer. This startup came after its Ceo went to the local market and found that there was a need for this service to the local farmers and vendors after seeing that their products do not last much time as they should, making them make losses due to lack of cold storage. The refrigerators are able to store up to 2100kg of fruits and vegetables and are solar powered limiting the use of expensive electricity and availed at a much lower price.
Urban settings define the startup’s revenue stream – FreshBox charges on a subscription basis – at this point, but Co-Founder Thomas Schmedding said the food value chain is long and lack of cold storage was not unique to urban settings. “Targeting peri-urban aggregators, transporters, and farmers for post-harvest loss are all planned revenue streams. We also plan to eventually provide refrigeration and cold storage services in the fish, dairy, meat, and flower industries,” he said.