In Africa, Daikin offers cool-air hailing for $1.20 a day

Daikin Industries, known for its high-end air conditioners, seeks to crack the promising Tanzanian market by letting business customers pay as little as $1.20 a day only when they use its cooling appliances.

The pay-as-you-go format will let people start using its air conditioners without shelling out money upfront. The Japanese company hopes that they will see the benefits of its appliances compared with lower-cost products from Chinese and South Korean rivals, leading to purchases.

In its pursuit of the African market, Daikin has tapped Wassha, a Tokyo startup that rents LED lanterns to people in off-grid East African communities via small stores known as kiosks. The appliance manufacturer will piggyback on the partner’s mobile phone payment system. They are forming a joint venture this month in Japan, with Daikin controlling 80% and Wassha owning the rest.

Read more: Nikkei Asian Review



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