COVID-19 Checklist for CEOs

Your job isn’t about finding the best option anymore — it’s about finding the option that is least bad. Your new religion is now survival, and your new God is called liquidity. So consider these points as a guideline to give you a bit of a direction:

• Dump your 2020 strategy and business plan and take out a blank page

• Stabilize your business operations and supply chain

• Inform customers about business continuity

• Realize that your revenue can (and probably will) get out of your control

• Don’t count on VC funding

• Pull in cash from all sources

• Create a cash-conserving plan through cost-cutting

• Check out government aid programs and talk to other entrepreneurs

• Think about opportunities later


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